Bread Baking the Artisan Way app for iPhone and iPad

We are very pleased to announce that the International Association of Culinary Professionals has honored us as a "2012 IACP New Media & Broadcast in the Outstanding Use of New Technology Category" for TheInformedChef series of our digital cookbooks. We are extremely proud of to be a Finalist for the award - to be recognized by IACP is humbling to all of us here. Learn more below and be sure to visit TheInformedChef.com to learn more about this series.

In Bread Baking the Artisan Way, award-winning author Chef Michael Kalanty shows you 25 of America’s favorite breads. Easy, fool-proof, and great-tasting. Gorgeous photography accompanies each recipe. The instructions are linked to short video clips. The techniques and tips were personally selected by the chef, guiding you to create successful breads every time.

This digital cookbook include over 90 videos* - all can be displayed over AirPlay. This interactive format virtually allows ChefMike to be in the kitchen with you, guiding your hands as you make each bread. This is just one in the innovative multi-media cookbook app collection produced by TheInformedChef.

Theres nothing extraneous about the videos in BBAW. Everything you see is there for a reason. Youre not just watching a chef do something in real time. You are being focused on the points that make technical differences between a good product and an outstanding one.

As you learn these professional bakeshop techniques, watch how quickly you gain confidence with directions like “knead the dough until smooth”. With the video demonstrations, you see exactly what to do. You’ll never be “afraid to bake bread” again.

*To save you time with your initial download of this app, there are only 500MB of video clips embedded. Over 2GB of additional video tips can be download from within the app on demand. They will be retained in app and are at no additional fee for you.